Discover why November and December is the perfect time to get your home on the market

Rolstons-Matthew Marchant
Matthew MarchantDirector of Sales
01 November 2024
Discover why November and December is the perfect time to get your home on the market

The autumn and winter months may not be the first that comes to mind when considering a house move, but our experts can reassure potential buyers and sellers that the end of the year is a golden opportunity to secure the ideal home.

From better deals to less competition and more opportunity, our property experts have compiled why it’s an excellent time to push forward and maximise the chances of achieving your goals.

November and December offer unique advantages for home movers that shouldn’t be overlooked. With less competition, motivated sellers, and the chance to plan your move ahead of the January rush, this could be the perfect time to make your property move.

By considering these factors, home movers can maximise their opportunities and settle into their new homes as the new year unfolds. Take a look at the list below.

1. Less competition, more opportunity

While spring and summer are peak periods for the property market, November and December see a dip in active buyers. With fewer people searching, your chances of finding the perfect property and having your offer accepted increase significantly.

2. Motivated sellers

As the year draws to a close, homeowners who list their properties are often motivated to sell. Some will be looking to relocate closer to Christmas or early New Year, and their eagerness can translate into better negotiation opportunities and faster transactions for buyers. A vendor selling could have a property they are very keen to move into in the spring; therefore, opportunities to structure a deal and make savings could be pretty significant.

3. Better deals on New Builds

Developers of new build properties often have end-of-year targets to meet, making November and December prime months for potential discounts or special incentives. To boost sales during the quieter winter period, many builders may offer perks such as reduced prices, upgraded fixtures, or even contributions toward stamp duty and legal fees. These incentives can make new builds desirable for those looking to move quickly and take advantage of modern, energy-efficient homes.

4. Be the first to view

Starting your search in November or December will set you up to take advantage of fresh listings that are due to appear early in the New Year. Sellers planning to list in January often start the process in December, giving proactive buyers an early look at upcoming properties.

5. Lock in savings by exchanging contracts before the New Year

Buyers who are in a position to agree on a sale quickly and exchange contracts before the Christmas break hold a significant advantage. This commitment can be highly attractive to sellers, as it provides peace of mind that their property is secured, even if completion doesn’t occur until the new year. For buyers, this means locking in an ‘end-of-year’ price yet enjoying moving in the prime new year/spring market.

6. More genuine buyers in the run-up to Christmas

It’s known that the conversion rate of viewings to offers and sales is much higher in the November/December period, as those looking at this time of the year are genuine and not getting caught up in the festive period but are prioritising finding a home. Therefore, those selling will discover a far better opportunity to convert a viewing into a sale running up to Christmas.

7. Picture your new home at its best

Viewing homes during the festive season can help you picture them at their most welcoming. Properties often look more inviting when decorated for Christmas, giving you a clearer vision of how your future home could feel during special and memorable occasions.

If you'd like to talk to an agent for more personalised advice, our team is always on hand to help. We'd love to hear from you, whether just for a quick chat or a no-obligation property valuation.

Whatever you’re looking to achieve this winter, we get it done.

Warm wishes,
The team at Rolstons

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